Adidas Considers Job Cuts at Headquarters Despite Strong Financial Growth

The company is reviewing its organizational structure, potentially impacting up to 500 jobs in Herzogenaurach.

Adidas reported a significant financial performance in 2024, with an 11% revenue increase to €23.7 billion and an operating profit of €1.3 billion, surpassing expectations.
Despite these strong results, the company is evaluating adjustments to its corporate structure to better align with evolving work environments.
Up to 500 jobs at the Herzogenaurach headquarters could be affected, according to internal statements and media reports.
Adidas has committed to working closely with employee representatives to ensure any changes are handled with respect and care.
CEO Bjørn Gulden, who took over leadership two years ago, has been credited with revitalizing the brand's performance after challenges in prior years.