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3mo ago

Adidas Concludes Yeezy Era as Last Inventory Sells Out

The sportswear giant reports the end of its Yeezy stock liquidation, marking the closure of its partnership with Kanye West after his antisemitic remarks in 2022.

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A model wears a pair of Adidas Yeezy 750 Boost shoes designed by Kanye West as part of his Fall/Winter 2015 partnership line with Adidas at New York Fashion Week February 12, 2015. REUTERS/Lucas Jackson/File Photo
A woman walks past a store of sporting goods retailer Adidas at a shopping mall in Beijing, China March 25, 2021. REUTERS/Florence Lo/File Photo

Overview

  • Adidas has officially sold its last Yeezy products, completing the liquidation of stock left after severing ties with Kanye West in October 2022 over his antisemitic comments.
  • The company generated €650 million ($696 million) in revenue from Yeezy sales in 2024, with a portion of the profits donated to organizations combating antisemitism.
  • Adidas reported a 12% overall sales increase in 2024, though North American sales fell 2% due to the absence of Yeezy products in the market.
  • CEO Bjorn Gulden, who took over in 2023, highlighted the company’s recovery and growth in other markets, including Europe and Asia, despite challenges in North America.
  • The conclusion of the Yeezy partnership has allowed Adidas to focus on other product lines, such as its successful retro sneaker collections, while pursuing global market share growth.