Overview
- Adidas has officially sold its last Yeezy products, completing the liquidation of stock left after severing ties with Kanye West in October 2022 over his antisemitic comments.
- The company generated €650 million ($696 million) in revenue from Yeezy sales in 2024, with a portion of the profits donated to organizations combating antisemitism.
- Adidas reported a 12% overall sales increase in 2024, though North American sales fell 2% due to the absence of Yeezy products in the market.
- CEO Bjorn Gulden, who took over in 2023, highlighted the company’s recovery and growth in other markets, including Europe and Asia, despite challenges in North America.
- The conclusion of the Yeezy partnership has allowed Adidas to focus on other product lines, such as its successful retro sneaker collections, while pursuing global market share growth.