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Adidas Completes Sale of Remaining Yeezy Inventory After Split with Kanye West

The sportswear giant has finalized its liquidation of Yeezy products, marking the end of a controversial partnership while donating part of the proceeds to anti-hate organizations.

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A model wears a pair of Adidas Yeezy 750 Boost shoes designed by Kanye West as part of his Fall/Winter 2015 partnership line with Adidas at New York Fashion Week February 12, 2015. REUTERS/Lucas Jackson/File Photo
A woman walks past a store of sporting goods retailer Adidas at a shopping mall in Beijing, China March 25, 2021. REUTERS/Florence Lo/File Photo

Overview

  • Adidas confirmed it has sold all remaining Yeezy sneakers, generating €650 million in revenue from the stock liquidation in 2024 and €50 million in the fourth quarter alone.
  • The company severed ties with Kanye West in October 2022 following his antisemitic remarks, which led to a €250 million impact on Adidas' net income that year.
  • Proceeds from Yeezy sales included donations to organizations combating antisemitism, such as the Anti-Defamation League and the Foundation to Combat Antisemitism.
  • Adidas reported a 12% growth in 2024 revenue, with strong performance in European and Asian markets, but North American sales fell 2% due to the discontinuation of Yeezy products.
  • Despite the financial recovery, Adidas plans to cut up to 500 jobs at its German headquarters as part of a restructuring effort to reduce organizational complexity.