Adidas CEO defends Kanye West over antisemitic comments, says he "didn't mean" remarks despite severed partnership

Adidas ended its lucrative partnership with Kanye West over his antisemitic comments made in 2022.
CEO Bjørn Gulden believes West did not actually mean his offensive remarks despite the severe backlash.
Gulden praised West's creativity but Adidas maintains their decision to cut ties was right.
Adidas sold remaining Yeezy merchandise and donated proceeds to groups fighting racism and antisemitism.
The dissolution of the partnership cost Adidas over $1 billion in projected revenue.