Adidas Apologizes to Bella Hadid After Controversial 1972 Olympic Shoe Campaign

The campaign faced backlash for its connection to the Munich massacre, leading to criticism from pro-Israel groups and support from pro-Palestinian advocates.

Adidas pulled the campaign featuring Bella Hadid after criticism over its reference to the 1972 Munich Olympics tragedy.
Pro-Israel groups condemned the choice of Hadid, citing her outspoken pro-Palestinian views.
Hadid, whose father is Palestinian, has been a vocal advocate for Palestinian rights.
Adidas issued a public apology to Hadid and other campaign partners for the unintended distress caused.
The controversy has sparked a broader debate on the intersection of politics and brand endorsements.