Overview

• Adidas confirmed plans to reduce up to 500 positions at its Herzogenaurach headquarters, citing the need to simplify operations and decentralize decision-making.
• The company reported a 12% increase in revenue for 2024, reaching €23.7 billion, and a net profit of €824 million after a €58 million loss in 2023.
• The termination of the 'Yeezy' partnership with Kanye West in 2023 contributed to earlier losses but generated €650 million in revenue from remaining product sales in 2024.
• Adidas projects further growth in 2025, with expected operating profits between €1.7 billion and €1.8 billion and double-digit growth in key markets like North America and China.
• CEO Bjørn Gulden emphasized the company's focus on agility, local market adaptability, and increased investments in marketing and sales for continued success.