Overview
- Preliminary 2025 revenue reached €24.8 billion and operating profit rose 54% to €2.06 billion, with currency-neutral sales up 13%.
- The company will repurchase up to €1 billion of stock starting in February 2026, funded by anticipated strong cash flow, and intends to cancel the shares.
- Fourth-quarter revenue was about €6.08 billion as Adidas cited roughly a €1 billion currency headwind for the period.
- CEO Bjørn Gulden said markets kept full-price sell-throughs high and discounts controlled, sustaining stable pricing despite U.S. tariff pressures.
- Frankfurt-listed shares gained roughly 1% to 2% after the announcement, while LSEG consensus had called for slightly higher full-year and Q4 sales.