Adidas and STEPN Launch Co-branded NFT Sneaker Collection

The collaboration between Adidas and STEPN introduces a limited edition of NFT sneakers, blending physical and digital elements in a year-long partnership.

• Adidas and STEPN's collaboration launches with the Stepn x Adidas Genesis Sneakers, priced at approximately $2,500.
• The NFT collection is minted on the Solana blockchain and will be sold via the MOOAR marketplace starting April 17.
• Physical merchandise alongside digital products will be released as part of the ongoing partnership.
• The partnership aims to motivate the Web3 communities of both brands, promoting activity and fitness through gamified wellness.
• Stepn, a move-to-earn platform, rewards users with cryptocurrency for physical activities like walking or running.

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