Overview
- The officially licensed collection debuted online with a kids' assortment first and adult models added later Tuesday, with the adult rollout showing rapid sell-through.
- Designs pair classic adidas silhouettes such as the Superstar II, Adistar Control 5, Samba OG and Handball Spezial with Pokémon motifs and collector touches.
- Character-specific features include a yellow pony-hair Pikachu upper with tail lace jewels and ears on the tongue plus themed lace charms for Gengar, Rayquaza and others.
- The lineup spans low-cost apparel and tees up to premium footwear, with listed prices ranging from about $28 for T-shirts to $180 for higher-end shoes and mids.
- The drop is part of Pokémon's 30th-anniversary activity and is likely to fuel collector demand and resale activity as remaining sizes and styles move quickly.