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Adidas and Patrick Mahomes Unveil Texas Tech’s ‘Too Cold’ Uniform, On Sale Now and Set for Nov. 8 White-Out Debut

The alumni-driven design puts Mahomes’ Gladiator mark on a college jersey in a notable post-NIL example of athlete branding.

Overview

  • The ‘Too Cold’ kit is available to fans today at adidas.com as part of the official rollout.
  • Texas Tech will wear the uniform on Nov. 8 against BYU in Lubbock during the program’s first official white-out in seven seasons.
  • Mahomes is expected to attend the white-out game, tying the on-field debut to the school’s most prominent football alumnus.
  • The design features a crisp white base with power-red accents, galvanized metallic-style numbers, Mahomes’ Gladiator logo on the chest, and his name scripted inside the collar.
  • The release extends a 2024 collaboration among adidas, Mahomes, and Texas Tech, highlighting one of the rare uses of a living athlete’s personal logo on college football game apparel.