Adidas Allegedly Ignored Kanye West's Antisemitic Remarks and Toxic Behavior for Almost a Decade

New Reports Uncover Shocking Details of Kanye West's Anti-Semitic Actions and Toxic Workplace Behavior, Including Drawing Swastikas, Forcing Employees to Watch Explicit Content, and Praising Hitler, Despite Consequences for Adidas' Reputation and Business.

Since the start of the relationship with Adidas, Kanye West allegedly acted inappropriately, beginning with drawing a swastika on a shoe design during the first design meeting in 2013 at Adidas' German headquarters to show his displeasure with the presented designs.
West reportedly enforced a toxic workplace environment, including instances of forcing Adidas executives to watch explicit content, making sexually crude remarks, and throwing shoes at Adidas higher-ups, amongst other acts.
The rapper allegedly targeted one Jewish Adidas member regularly, telling him to kiss a photo of Hitler daily, and constantly espoused admiration for Hitler's command of propaganda.
Despite the significant allegations of antisemitism and inappropriate behaviors, senior management at Adidas is reported to have tolerated this for nearly a decade, even allegedly increasing West's annual guaranteed salary in 2016.
Adidas ultimately cut ties with Kanye West in October 2022, citing his unacceptable comments and behavior as the reasons for the termination. His net worth fell significantly following the loss of this and other partnerships afterward.