Adidas Achieves 10% Sales Growth in Q3, Raises Annual Guidance

The sportswear giant sees strong performance in China and resolves Yeezy disputes, boosting confidence for future growth.

Adidas reported a 10% increase in third-quarter sales, reaching 6.44 billion euros, driven by strong demand for retro footwear and strategic collaborations.
The company has increased its annual growth forecast to approximately 10%, marking the third upward revision in 2024.
Sales in Greater China rose 9% on a currency-neutral basis, with Adidas opening over 200 new stores in smaller cities to capture market share.
Adidas settled legal disputes related to its Yeezy collaboration, concluding a challenging chapter and generating 200 million euros from remaining inventory sales.
Despite a 7% decline in North American sales largely due to reduced Yeezy business, Adidas saw overall growth excluding Yeezy, supported by improved brand momentum.