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ADEPA Assembly Launches AI Guidance, Impact Study and Joint Campaign for a Free, Sustainable Press

New measures shift the focus to concrete steps that strengthen journalistic integrity.

Overview

  • Speaking in Puerto Madryn, president Martín Etchevers said a viable democracy requires full freedom of expression and an independent, economically sustainable press.
  • He described a double imperative for newsrooms: secure financial resilience in a tough economy while guaranteeing reliable, professional and plural information for citizens.
  • ADEPA characterized generative AI as a structural shift and announced a guidance document for responsible newsroom use along with a study on its impact across Argentine media.
  • The association presented a public campaign with ATA and ARPA and detailed a two‑year project supported by the International Fund for Public Interest Media focused on sustainability and intellectual property.
  • The 63rd General Assembly gathered national and international experts for panels, workshops and training through Sept. 5, and the report noted institutional gains including a new auditorium, archive digitization and growth of the ADEPA journalism awards.