Addison Rae Features in Nerds' Debut Super Bowl Ad

The campaign aims to captivate Gen Z and boost brand awareness with a new character and influencer marketing.

Addison Rae stars in Nerds' first Super Bowl commercial, aiming to boost brand awareness among Gen Z.
The commercial features a new Nerds Gummy Cluster character performing a dance to 'Flashdance… What a Feeling.'
Sales of Nerds candy have surged from $50 million to $500 million in five years, partly due to the introduction of Nerds Gummy Clusters.
Ferrara Candy Co. seeks to increase household penetration, with only 16% of consumers currently familiar with Nerds.
The campaign utilizes influencer marketing, with Rae's significant social media following expected to amplify the ad's reach.