Overview

• Published on 16 September, the report draws on a two‑year review of roughly 3,000 posts across TikTok, Instagram, Snapchat, YouTube, Twitch and Kick, funded by the Fonds de lutte contre les addictions.
• Researchers say campaigns prioritize young men and residents of working‑class neighborhoods using influencers and street‑style codes, with about 80% of influencer content missing required health warnings and nearly half of partnership posts failing ANJ recommendations.
• Advertising pressure intensified in 2024 with a record €670 million spent around the Euro and Paris Olympics, coupled with inducements such as free bets, promo codes and frequent app notifications.
• The national regulator ANJ is criticized for weak enforcement, having banned only one ad — Winamax’s “Tout pour la daronne” — despite widespread non‑compliance reported on social platforms.
• Addictions France calls for cutting ad volume, outlawing operator sponsorships, prohibiting financial gratifications and establishing dissuasive sanctions, citing a fast‑growing market that reached about €1.8 billion in 2024 PBJ.