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3h ago

Addictions France Flags Aggressive Youth-Targeted Sports-Betting Marketing, Calls for Tighter Rules

A two-year study reports pervasive influencer non-compliance under limited ANJ enforcement.

Une publicité Parions Sport lors du match de la tournée d'automne entre le XV de France de rugby et la Nouvelle-Zélande, au Stade de France, le 16 Novembre 2024.
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Overview

  • Addictions France reviewed roughly 3,000 posts, stories, videos and livestreams from March 2023 to March 2025 across TikTok, Instagram, Snapchat, YouTube, Kick and Twitch.
  • The group says operators escalated promotions around Euro 2024 and the Paris Olympics, pushing advertising spend to a record €670 million in 2024.
  • More than 80% of influencer content lacked the required addiction-risk warning, and 47% of partnership posts failed to meet ANJ recommendations.
  • Major brands including Parions Sport, Winamax, PMU Sports, Betclic and VBET used enticing offers and frequent app notifications to attract and retain bettors.
  • The report notes the ANJ has formally banned only one campaign so far and urges strict content rules, a ban on marketing that valorises betting, and greater enforcement resources.