Adclear Raises £2.1 Million to Scale AI Compliance for Financial Marketing
The funding comes as UK regulators step up enforcement, pushing firms toward automated checks.
Overview
- Outward VC led the oversubscribed £2.1 million round, with AFG Partners, Tenity, and angels Dan Cobley and Keith Grose participating, according to the reports.
- Adclear plans to hire, expand internationally, and develop tools for the full marketing lifecycle, including post-publication monitoring of affiliates and influencers.
- Its platform automates pre-publication compliance checks across social posts, ads, emails, websites, and product interfaces, providing real-time feedback and audit trails.
- Reported customers include PensionBee, Plum, Lloyds Banking Group, Yonder, and InvestEngine, with the service already live across UK fintechs and banks.
- The company reports average approval times cut by about 88%, with demand framed by recent fines and tougher action from UK watchdogs such as the FCA and Bank of England.