Adar Poonawalla Acquires 50% Stake in Dharma Productions for ₹1,000 Crore
Karan Johar retains creative control as Poonawalla's investment aims to expand digital content offerings.
- Adar Poonawalla's Serene Productions has purchased a 50% stake in Karan Johar's Dharma Productions for ₹1,000 crore.
- Karan Johar will continue as Executive Chairman, maintaining creative leadership of the company.
- The partnership aims to leverage India's growing digital consumption by enhancing content creation for new platforms and formats.
- Dharma Productions has been actively seeking investments, with Poonawalla's deal surpassing offers from Reliance and Saregama.
- Despite a significant increase in revenue, Dharma's net profit fell due to rising expenses, highlighting the need for strategic financial backing.