Overview

• Speaking at Whistling Woods International, Gautam Adani called on Indian creators to shape the country’s image through film, storytelling and emerging technologies.
• He said India has too often been portrayed through foreign lenses, citing films such as Gandhi and Slumdog Millionaire, and urged ownership of national narratives.
• Referencing the 2023 Hindenburg report, he said over USD 100 billion in market value was temporarily wiped out by a weaponised false story, which he described as a calculated attack.
• Adani asserted that his group has reclaimed its narrative and warned that in today’s media environment narratives can move markets faster than numbers.
• He forecast AI-driven shifts in content creation, including instant multilingual releases, real-time and hyper-personalised storytelling, ‘immortal actors,’ and interactive films, while urging responsible use of these tools.