Overview
- Adin Ross’ Brand Risk Promotions will stage the bout in Miami with a live stream on Ross’s Kick channel.
- Adam22 said he expects to rely on superior cardio and “heart,” referencing Luv’s past scene with his wife.
- A viral Instagram comment from Lena The Plug—“You got this babyyy let’s go”—drew Adam22’s reply, “Are you talking to me or him,” followed by her response, “You.”
- Both men lack major-platform boxing experience, with Luv claiming childhood training and the fighters eyeing around 240 pounds at heavyweight.
- Brand Risk is building an influencer undercard featuring a YK Osiris rematch and Aaron The Plumber vs. KMac The Great.