Particle.news
Download on the App Store

Adam22 to Fight Jason Luv in Miami on Jan. 23 in Brand Risk Main Event

The influencer grudge match caps years of friction fueled by Lena The Plug’s 2023 scene with Luv.

Overview

  • Adin Ross is promoting the bout under his Brand Risk Promotions banner in Miami.
  • The event will stream for free on Ross’s Kick channel, with the full undercard to be announced in the coming days.
  • The announcement went viral on social media within hours, with both men posting messages endorsing the matchup.
  • Both participants are in their 40s with minimal boxing experience, taking the fight on a three‑week preparation window.
  • Brand Risk Promotions lists Event #12 for January 23 at 7 p.m. ET.