Overview

• The 300-page Adalytics analysis shows ads for major brands and President Trump’s campaign running before pirated uploads of Top Gun: Maverick, Squid Game and other titles.
• Advertisers say YouTube’s reports list removed videos under a vague “total: other” label, preventing them from tracing where their ad dollars were spent.
• YouTube maintains its automated Content ID system flagged and removed infringing uploads and issues make-good credits to affected advertisers.
• Media buyers and executives report that refunds are rare and credits often fall short of compensating for misplaced ad placements.
• The renewed outcry over ad transparency arrives as Google faces federal antitrust challenges over its digital advertising dominance.