Overview
- Undercover ADAC shoppers visited 100 dealers and found price cuts against UVP in 88% of cases, often visible on the tag without haggling.
- Dealers moved further on price during talks: 63% at the first request and 46% at a second attempt, frequently adding locks, gear or free service.
- Average reductions were about 13% for E‑mountainbikes (roughly €547) and about 15% for city bikes (around €160).
- Pricing differed by location, with every second bike in large cities already below UVP versus only one in three in rural areas, making dealer comparisons crucial.
- Consumer guides report seasonal swings up to roughly 20%, highlight September–November, Black Friday and post‑Christmas as prime buying windows, and point to refurbished leasing returns with inspections and warranties from providers such as Rebike, Upway and velio.