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yesterday

ADAC Reaffirms CO2 Pricing, Reports Mid-Four-Digit Member Exits After Backlash

The motorists' club stresses any higher CO2 costs must be offset by reliefs to avoid overburdening drivers.

Stau auf einer Autobahn
Wenn sich Bosse von der Lebensrealität ihrer Mitglieder entfernen, wird selbst eine starke Marke fragil. Das Beispiel ADAC zeigt, wie schnell Vertrauen, Loyalität und Bindung verloren gehen.

Overview

  • ADAC traffic president Gerhard Hillebrand told Neue Osnabrücker Zeitung the club views CO2 pricing as a suitable tool to meet climate targets.
  • He argued petrol and diesel should become more expensive to accelerate a shift toward electromobility, with electricity made cheaper.
  • The ADAC later said the interview was perceived in a shortened form and reiterated opposition to unduly burdening motorists.
  • The club reported a mid four‑digit number of cancellations as of January 2 and said it aims to win departing members back.
  • Social media users posted cancellations under hashtags such as #AdiosADAC, while taz reported no evidence of a large exodus despite the uproar.