Overview
- AT&T was urged by the National Advertising Review Board to revise language that suggests universal eligibility for a free iPhone.
- The board found the ad failed to clearly and conspicuously disclose that value-plan subscribers were ineligible for the offer.
- AT&T said it supports the self-regulatory process and will comply with the ruling, while maintaining it disagrees with the recommendation.
- The National Advertising Division previously ruled for Verizon in September, and NARB affirmed that outcome on appeal.
- The case highlights disputed survey evidence, special concern for lower-cost plan customers, and slow timing as the iPhone 17 has already launched.