Overview

• Actor Atul Kulkarni visited Pahalgam days after the April 22 terror attack that killed 26 civilians, urging tourists to 'defeat terrorism' by continuing to visit Kashmir.
• The attack led to mass cancellations, with up to 80% of tourist bookings in hotels and houseboats dropped and thousands of tourists cutting short their visits.
• Kulkarni shared photos of near-empty flights to Srinagar, calling for travelers to fill them again and show solidarity with the region.
• He emphasized the importance of people-to-people interaction in Kashmir to foster unity and compassion, meeting locals and tourists during his visit.
• Kulkarni’s appeal is part of a broader effort by public figures and authorities to counteract the economic impact of the attack and restore confidence in Kashmir’s tourism sector.