Overview

• On April 22, The Resistance Front carried out a terror attack in Pahalgam, killing 25 tourists and a local resident who attempted to help them.
• Actor Atul Kulkarni traveled to Kashmir on April 27, promoting a 'Chalo Kashmir' campaign to encourage tourism and counteract the attackers' objectives.
• Kulkarni shared photos from an empty Mumbai-Srinagar flight and posted messages urging citizens to visit Kashmir, stating that avoiding the region lets terrorism succeed.
• The actor's posts, including photos from Pahalgam where he interacted with locals, received both praise and backlash, leading him to disable comments on social media.
• Kashmir's tourism sector is reeling, with up to 80% cancellations in hotel and houseboat bookings since the attack, severely impacting the local economy.