Overview
- Working Families Party, 50501 Movement, and Indivisible unveiled the Spotify Unwrapped campaign during the Wrapped rollout to intensify pressure on the platform.
- The toolkit urges users to post campaign assets, call out the company on social media, and cancel Spotify Premium over ICE recruitment ads and AI-generated or impersonator music.
- Spotify has stated the ICE recruitment spots comply with U.S. advertising policy and are part of a broader government campaign, and Rolling Stone reported DHS spent about $74,000 on such ads this year.
- Responding to AI-related concerns earlier this year, Spotify said it would remove roughly 75 million problematic tracks and target impersonators to protect listeners and artists.
- Artist protests have included catalog withdrawals tied to Daniel Ek’s investment in military AI firm Helsing, and he has said he will transition to executive chairman on January 1, 2026.