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Activists Launch McDonald’s Boycott as Part of Economic Blackout Tour

The People's Union USA accuses the fast-food giant of tax avoidance, labor exploitation, diversity rollbacks; the protest seeks to redirect consumer spending to local businesses.

An exterior view of the McDonald's restaurant at the Lycoming Mall.
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Nationwide McDonald's boycott begins on June 24.

Overview

  • The weeklong protest begins June 24 and runs through June 30 under the group’s Economic Blackout Tour framework.
  • Organizers led by John Schwarz accuse McDonald’s of performative DEI efforts, prioritizing profits over workers and community, and exploiting tax loopholes.
  • Earlier this year the group targeted Walmart, Target and Amazon; monthlong boycotts in July and August will focus on Starbucks, Amazon, Home Depot, Walmart, McDonald’s and Lowe’s.
  • McDonald’s has yet to issue a response to the boycott, although its government relations vice president pledged in 2019 not to oppose minimum wage increases.
  • Organizers aim to pressure corporations into policy changes and encourage spending at local businesses as a form of patriotic economic resistance.