Overview
- Windward Management went public with an open letter urging Cineplex to accelerate shareholder returns, disclosing a roughly 7% stake in the company.
- The activist proposes repurchasing about 55% of Cineplex’s market capitalization over six quarters to lift the share price.
- Windward’s plan includes exploring the sale of Cineplex’s digital media business and a 33% stake in Scene+, estimating proceeds of about $220 million.
- Windward cites recent momentum, noting April through July marked four straight months of roughly $50 million in box-office revenue, and points to a stronger slate through 2027.
- Cineplex CEO Ellis Jacob said the company welcomes input, renewed its normal course issuer bid last week, and continues to review divestment options, as shares rose nearly 6% to $11.33 Monday morning.