Activist Investor Barington Capital Targets Mattel for Strategic Overhaul

Barington Capital Group urges Mattel to explore strategic alternatives for underperforming brands and implement a $2 billion share buyback plan to enhance shareholder value.

• Barington Capital Group has acquired an undisclosed stake in Mattel, pushing for significant operational and strategic changes to boost the toymaker's stock performance.
• The activist investor proposes selling off or fixing the American Girl and Fisher-Price brands, citing their underperformance as detrimental to Mattel's overall success.
• A $2 billion share repurchase program is advocated to return capital to shareholders, alongside a call to separate the roles of CEO and Chairman for better governance.
• Despite the success of the 'Barbie' movie, Mattel's share price has remained lackluster, with Barington believing the company can more than double its share price in three years with proposed changes.
• Mattel's recent surge in sales following the 'Barbie' movie release highlights the potential for growth, with other toymakers also benefiting from the film's success.

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