Activision Faces Backlash Over AI-Generated Content in Call of Duty
Reports reveal job cuts and mandatory AI integration for remaining artists after AI-generated cosmetic release in Modern Warfare 3.
- Activision sold an AI-generated cosmetic bundle in Call of Duty: Modern Warfare 3's store in late 2023.
- The Yokai's Wrath bundle, priced at $15, included multiple in-game items created with AI.
- Following the release, Microsoft announced 1,900 layoffs in Activision-Blizzard and Xbox divisions.
- Remaining concept artists were required to use AI tools, raising concerns over job security and creativity.
- The gaming industry debates the ethical implications and future role of AI in game development.