Overview

• Activision has released AI-generated advertisements for potential mobile games, including Guitar Hero Mobile, Call of Duty: Sniper, and Crash Bandicoot Brawl, which do not currently exist.
• The ads, appearing on platforms like Facebook and Instagram, redirect users to surveys gauging interest in the hypothetical games rather than actual download pages.
• Players criticized the use of AI-generated art in the ads, citing poorly designed visuals and questioning the company’s decision to forgo human artists.
• Activision confirmed its use of generative AI tools in developing some in-game assets for Call of Duty but did not clarify the extent of AI’s role in these projects.
• The marketing strategy has sparked concerns about transparency and whether Activision plans to officially develop the advertised games in the future.