Overview
- Activision acknowledged that the franchise has not fully met some players’ expectations and pledged to "deliver, and overdeliver" going forward.
- Black Ops 7 will get a free multiplayer and Zombies trial next week alongside a Double XP weekend to let players judge the game firsthand.
- The company promised "unprecedented" seasonal support for Black Ops 7 and said it will not rest until the game earns its place among the best in the sub-series.
- The move follows a soft reception for Black Ops 7, with a Metacritic score around 67, "mostly negative" Steam reviews, and reports of weaker sales versus Battlefield 6 in Europe.
- Ending consecutive sub-series launches means 2026’s release is not expected to be another Black Ops entry, and Activision is emphasizing "meaningful, not incremental" innovation.