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Activision Confirms Generative AI Use in Black Ops 7 as Players Question Ghibli‑Style Calling Cards

The publisher disclosed AI tool use on Steam without identifying which specific assets used it.

Overview

  • A mandatory notice on the game's Steam page states the team uses generative AI tools to help develop some in-game assets.
  • Players are circulating examples of campaign and endgame calling cards that resemble recent AI-generated Ghibli-style imagery.
  • In a statement to PCGamesN, Activision said digital and AI tools are used to empower teams and that the creative process remains led by studio staff.
  • Neither Activision nor Call of Duty studios have specified which individual assets were created with AI, and Eurogamer has requested clarification.
  • Community reaction ranges from frustration over AI content in a full-price release to indifference, with critics citing past suspected AI artwork such as a six-fingered zombie loading screen.