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5d ago

Activision Believes Call of Duty Is ‘Too Big to Fail’ as Battlefield 6 Gains Momentum

Activision backs a roadmap of annual Call of Duty releases through 2029, confident in its market hold as Battlefield 6 tops Steam wishlists with nearly 500,000 beta signups

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Battlefield vs COD
An image about Call of Duty is 'too big to fail,' Activision reportedly not worried about Battlefield 6

Overview

  • Insider Gaming sources report that Activision leadership views Call of Duty as nonthreatened by Battlefield 6 hype and unlikely to lose its FPS crown
  • Black Ops 7 is on track for a late 2025 release, with additional annual Call of Duty installments formally planned through 2029
  • Battlefield 6 has surged to the top of Steam wishlists and amassed close to 500,000 registrations for its upcoming open beta
  • Steam data shows Black Ops 6 player counts have fallen by over 80% since its November 2024 debut, signaling signs of franchise fatigue
  • EA aims to leverage Battlefield 6’s return to large-scale warfare, class-based squads and meaningful destruction to challenge Call of Duty’s long-standing dominance