Overview
- The in-chat app lets travelers search Accor hotels in natural language, specify destination, dates and guests, and filter by room type, amenities and location.
- Users can view public prices alongside ALL loyalty-member rates before choosing a property.
- The experience is available in more than 20 languages in countries where ChatGPT apps are supported.
- When ready to reserve, the app redirects users to Accor’s booking site to complete the transaction in a secure environment.
- Accor built the tool specifically for ChatGPT and joins a wider industry push that includes Booking.com, Expedia, Tripadvisor and Best Western, with providers cautioning that AI output may contain errors and urging users to verify details.