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ACCC Sues LDV Australia Over Alleged Misleading Rust and Durability Claims

The consumer watchdog alleges LDV misrepresented the resistance of T60 and G10 vehicles to rust and corrosion, despite thousands of complaints and prior knowledge of issues.

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Overview

  • The ACCC has initiated Federal Court proceedings against LDV Australia, accusing the company of misleading advertising regarding the durability of its T60 and G10 vehicles.
  • LDV advertised a 10-year anti-corrosion warranty for the T60 between 2019 and 2020, allegedly implying no material risk of rust or corrosion during that period.
  • More than 5,000 consumer complaints about rust and corrosion were lodged between 2018 and 2024, with issues reportedly arising within five years of manufacture.
  • LDV's advertisements depicted vehicles in terrains such as beaches, rivers, and dirt roads, which the ACCC claims accelerated rust and corrosion risks.
  • LDV has expressed disappointment over the legal action, citing 18 months of discussions with the ACCC, and plans to defend the allegations in court.