Overview

• The ACCC lodged Federal Court proceedings on June 30, 2025, targeting Edgewell Personal Care Australia and its US parent company.
• Regulators allege Edgewell marketed Hawaiian Tropic and Banana Boat sunscreens as “reef friendly” without a reasonable or scientific basis.
• The products excluded oxybenzone and octinoxate but contained other chemicals that the ACCC says pose risks to coral reefs.
• Reef-friendly labeling persisted in Australia until December 2024 despite its removal from US products around 2020.
• Edgewell says it has fully cooperated with the ACCC’s investigation and will vigorously defend the litigation.