Overview
- Experience Abu Dhabi named Deepika Padukone a regional brand ambassador alongside Ranveer Singh, making them the first Bollywood couple to represent the destination together.
- The launch film, shared with the caption “Mera sukoon,” follows the pair through landmarks such as Louvre Abu Dhabi and Sheikh Zayed Grand Mosque with reflective voiceover lines.
- Online responses range from praise for the couple’s chemistry and cultural respect to criticism referencing Deepika’s past “My Choice” messaging and questioning her consistency.
- Media outlets clarified that Padukone wears an abaya with head covering in the mosque scenes, aligning with official guidance requiring modest, ankle-length clothing and covered hair for women visitors.
- The campaign targets Indian travelers with seasonal activations, including Diwali, and marks the couple’s first professional collaboration since becoming parents.