Overview
- New ABTA research of 1,000 UK adults finds 51% do not know they can reclaim VAT on eligible purchases made in EU countries.
- Only about one in four respondents say they know how to make a claim, indicating low practical knowledge of the process.
- Awareness skews younger, with 69% of 18–34s informed versus 38% of over‑65s and 33% of those aged 55–64.
- ABTA advises asking for a tax‑free form at purchase, showing a passport, and getting forms validated at departure kiosks, noting that refund thresholds and rates vary by country.
- Common exclusions include alcohol and tobacco, food and drink consumed immediately, goods used in the country, and services such as hotel stays and entertainment; ABTA also highlights that many travellers go abroad without insurance.