Overview

• At a July 11 panel at NYU School of Law, Abrams cautioned that complying with President Trump’s orders to dismantle diversity programs may preserve contracts in the near term but erode brand loyalty and market share over time.
• Under Abrams’s leadership, America Pride Rises has mobilized to defend and expand inclusion initiatives targeted by federal rules revoking DEI mandates for contractors.
• Major firms including Disney, Ford, and Google have already rolled back or hidden their inclusion policies to comply with new executive orders.
• Consumer boycotts and organized “buy-cotts,” notably in Harlem led by Rev. Al Sharpton and Korey Wise, are pressuring retailers to uphold or reinstate DEI commitments.
• Costco’s board secured a 98% shareholder vote rejecting an anti-DEI proposal, highlighting shareholder willingness to back inclusive policies against political headwinds.