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ABF to Buy Hovis in £75m Deal, Creating UK’s Biggest Packaged Bread Supplier

Following the expected end-of-week announcement of the £75m deal, the Competition and Markets Authority will launch a detailed review of the merger that targets up to £50m in annual savings.

Overview

  • ABF is putting the finishing touches on its £75m acquisition of Hovis from private equity firm Endless, with an announcement anticipated by the end of this week though timing may still shift.
  • The merger will place Hovis alongside ABF’s Kingsmill under one roof, creating the UK’s largest packaged bread supplier by uniting the sector’s second and third-largest brands.
  • Analysts estimate the combined group could achieve up to £50m in annual cost savings through operational integration and scale efficiencies.
  • Regulators at the Competition and Markets Authority are poised to conduct a comprehensive review of the deal given the new entity’s significant market share in the £5bn-a-year UK bread market.
  • ABF’s strategy reflects efforts to strengthen Allied Bakeries against inflationary costs, evolving consumer preferences and competition from market leader Warburtons.