Abercrombie & Fitch Achieves Record Sales, Rebrands for Modern Consumers

The retailer posts its best quarterly earnings in history, driven by strategic reinvention and expanded market appeal.

Abercrombie & Fitch's Q1 revenue surged 22% to $1.02 billion, surpassing forecasts.
Earnings per share rose to $2.14, significantly higher than the $1.74 expected.
The company's stock hit an all-time high, reflecting investor confidence in its turnaround.
Strategic shifts include targeting millennials, expanding sizes, and launching a wedding shop.
CEO Fran Horowitz credits agile marketing and inventory management for the company's success.