ABC Removes Bluey 'Hammerbarn' Episode from iview Over Bunnings Campaign
The broadcaster says it must uphold its ban on commercial partnerships until the BBC Studios–Bunnings promotion concludes.
Overview
- The season 2 episode remains unavailable on ABC iview in Australia while the Bunnings Hammerbarn campaign is active.
- Viewers in the United States and United Kingdom can still stream “Hammerbarn” on Disney+ and BBC iPlayer respectively.
- BBC Studios and Bunnings have rolled out merchandise including garden gnomes, hats and toys tied to the episode’s release.
- ABC has pledged to restore the episode to iview once the promotion ends to comply with its brand-neutral policy.
- Some parents have voiced confusion and frustration over the temporary removal, calling it unnecessary for a children’s show.