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last mo.

ABC Radio Melbourne Makes Gains as Kyle and Jackie O Slide

With its audience leap driven by a new breakfast lineup, ABC Radio Melbourne closed the gap on 3AW’s long-held lead.

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Overview

  • ABC Radio Melbourne’s share rose to 6.2%, marking a 1.9-point increase from the previous survey as Bob Murphy and Sharnelle Vella’s breakfast show hit a 7.6% audience share.
  • KIIS FM’s Kyle and Jackie O breakfast duo saw their share fall to 5.1%, reversing earlier gains and dropping behind the ABC’s morning lineup in Melbourne.
  • 3AW retained its position as Melbourne’s most-listened-to station with a 12.5% share despite a dip from 14.1%, led by Russ and Ross dominating the breakfast slot at an 18.1% share.
  • In Sydney, 2GB extended its lead with a 13.6% share of listeners, and The Kyle and Jackie O Show secured the top FM breakfast spot with a 12.5% share.
  • 96FM rose to Perth’s top station with a 17.1% share as Nova’s overall rating slipped to 14.9%, though Nova’s Nathan, Nat & Shaun retained a 19.5% breakfast audience share.