ABC Pulls Bluey’s 'Hammerbarn' Episode From iview Over Bunnings Partnership
The removal reflects ABC’s charter ban on commercial brand alignments during the BBC Studios–Bunnings promotional campaign.
Overview
- ABC has removed the Season 2 episode ‘Hammerbarn’ from its iview streaming service in Australia.
- The decision follows ABC’s policy preventing government-funded channels from aligning with commercial partnerships after BBC Studios teamed up with Bunnings Warehouse.
- Bunnings is currently selling Bluey-themed merchandise, including garden gnomes, hats and toys, under its Hammerbarn promotion.
- Viewers in the United States and the United Kingdom can still stream ‘Hammerbarn’ on Disney+ and BBC iPlayer.
- ABC will restore the episode on iview once the BBC Studios–Bunnings promotional campaign concludes.