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ABC Pulls Bluey 'Hammerbarn' Episode From iView Over Bunnings Campaign

Under its non-commercial charter the episode will stay off ABC’s iView until the Bunnings promotion ends.

Overview

  • The season 2 episode “Hammerbarn,” in which Bandit visits a hardware store, has been removed from ABC iView while BBC Studios and Bunnings run a Bluey-themed campaign.
  • ABC cited its government-funded charter forbidding commercial partnerships as the reason for disassociating from the Bunnings promotion.
  • The broadcaster will restore “Hammerbarn” to iView once the Bunnings campaign concludes.
  • Bunnings spokesperson Melissa O’Neill said the decision was disappointing for both the retailer and Bluey fans.
  • The episode remains available to UK viewers on BBC iPlayer and Disney+.