Overview

• Ulvaeus is about three-quarters finished with an unnamed musical that uses AI to break creative blocks by suggesting new lyrical directions.
• He warns that AI is “lousy” at writing complete songs or meaningful lyrics and treats it as an extension of his own songwriting mind.
• As president of CISAC, he is pushing for an AI training fee structure akin to streaming royalties to ensure fair pay for original creators.
• The project follows Pophouse Entertainment’s avatar-driven ABBA Voyage and comes as the company explores similar virtual experiences for acts like Kiss.
• Drawing on decades of tech experimentation—from Mini Moog synthesizers to digital recording—Ulvaeus sees AI as the latest tool to expand, not replace, human creativity.