Overview
- Björn Ulvaeus, the creative force behind ABBA, turns 80, marking decades of influence in music and entrepreneurship.
- As a co-writer of ABBA's global hits, Ulvaeus helped the group sell over 380 million records, making them one of the best-selling acts in history.
- He spearheaded the ABBA Voyage project, a groundbreaking digital concert experience featuring avatar versions of the band, running in London since 2022.
- Ulvaeus is a vocal advocate for artificial intelligence in the music industry, promoting tools to ensure fair compensation for songwriters.
- Beyond music, he has built a diverse legacy, from co-creating the 'Mamma Mia!' musical to investing in technology and cultural ventures.