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ABBA's Björn Ulvaeus Celebrates 80th Birthday as a Musical Innovator

The co-founder of ABBA continues to shape the music industry with cutting-edge technology and a commitment to preserving the band's enduring legacy.

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Overview

  • Björn Ulvaeus, the creative force behind ABBA, turns 80, marking decades of influence in music and entrepreneurship.
  • As a co-writer of ABBA's global hits, Ulvaeus helped the group sell over 380 million records, making them one of the best-selling acts in history.
  • He spearheaded the ABBA Voyage project, a groundbreaking digital concert experience featuring avatar versions of the band, running in London since 2022.
  • Ulvaeus is a vocal advocate for artificial intelligence in the music industry, promoting tools to ensure fair compensation for songwriters.
  • Beyond music, he has built a diverse legacy, from co-creating the 'Mamma Mia!' musical to investing in technology and cultural ventures.